The Nettle Creek School Corporation was seeking a new look and feel for their school’s brand. They selected IG to give them a new brand position/tagline, corporate identity, brand anthem video and a responsive website. IG researched the school’s history, especially pertaining to the consolidation of the 5 school districts. There were interviews conducted with faculty, students and Alumni, as well as a schoolwide parent survey.
The goal for the rebrand was to create a sense of community, tell their story, create a slogan that everyone would get
behind. “Grow @ The Creek” was developed and embraced by the entire community.
“One goal for our school corporation brand is to communicate that we think out of the box to meet every student’s needs. IronGate designed a brand and web site that is distinctive and sends this message clearly.”
—Dr, William Doering, Superintendent, Nettle Creek School Corporation