The Nettle Creek School Corporation was seeking a new look and feel for their school’s brand. They selected IG to give them a new brand position/tagline, corporate identity, brand anthem video and a responsive website. IG researched the school’s history, especially pertaining to the consolidation of the 5 school districts. There were interviews conducted with faculty, students and Alumni, as well as a schoolwide parent survey.

The goal for the rebrand was to create a sense of community, tell their story, create a slogan that everyone would get
behind. “Grow @ The Creek” was developed and embraced by the entire community.