Search Engine Optimization is the term. Some people say that SEO is all smoke and mirrors. IronGate has proven methods that will help improve your web presence. We’re often asked how to get a website to appear on the first page of a Google search. It isn’t easy to do and there isn’t a magic button. It takes consistent effort over time to build your web presence. SEO stands for “Search Engine Optimization”, and there are essentially two components involved. We need to understand what people are searching for, the answers they’re hoping to find, and the words they’re using. Having the answers to these things will help us connect consumers who are searching for the solutions you offer. 

The other component is delivery. Your website must be built in such a way that search engine “crawlers” can find and understand. Once your website is properly built and optimized, a strategy needs to be put in place regarding the content. What you say, how you say it, and the frequency — are all huge factors in determining the success of your website, your marketing efforts, and your business in general. Although achieving true SEO optimization requires a lot of effort and time, IronGate can put an effective strategy in place for your business that will yield results.