First Bank Richmond’s Doing Great Things Together campaign was built on a simple belief: a community bank’s responsibility extends well beyond the walls of the branch. Each year, the campaign spotlights a local nonprofit partner to demonstrate FBR’s commitment to the people and organizations that make Richmond a better place to live. The challenge was creating a campaign that would resonate emotionally with the community and reinforce First Bank’s identity as an institution that genuinely invests in the place it calls home.

Richmond Civic Theatre, celebrating over 80 years, offered a story the community already knew and loved. IronGate developed a campaign that used that familiarity to reflect First Bank’s own values back to the audience, showing the bank as a genuine partner in the cultural and civic life of Richmond.

John Faas, Executive Director of Richmond Civic Theatre, was featured across billboards, posters, and social graphics, putting a recognizable and respected local face to the partnership. A companion video brought additional depth to the campaign, weaving together the theatre’s long history with the kind of community connection that defines FBR. Together, the elements created a cohesive presence throughout Richmond that felt personal and grounded in genuine community pride.

The campaign gave First Bank Richmond a powerful platform to demonstrate its values in action and was well received. The video earned over 6,000 views on Facebook, generating strong community engagement and visibility for the bank. More importantly, it reinforced what sets FBR apart: a deep, lasting commitment to the people and organizations that make Richmond thrive. For a community bank competing in a crowded market, that kind of authentic connection is worth more than any rate or product feature could deliver.