Forge Your Path is a talent attraction brand campaign representing 10 counties in East Central Indiana. Mindy Kenworthy, President of the East Central Indiana Regional Partnership (ECIRP), approached IronGate to lead this initiative.
The ultimate challenge was to attract and convince people to live and work in East Central Indiana. Another hurdle we encountered was attempting to entice 10 counties to buy-in and cooperate, when their instincts were to compete against each other. The final challenge was defining a methodology that would organize, create, and implement such a large initiative with a vast array of moving parts. The great fear in such a large initiative is to start strong, only to have it fade away due to lack of commitment or zeal.