Harrington-Hoch Insurance is the oldest insurance agency in East Central Indiana. It’s image, corporate identity and building were very old and showing the signs. There were new competitors making headway into the market and the enduring agency was starting to lose ground. They are in a location that was experiencing its own challenges with some possible negative effects for the agency.
These challenges facing Harrington-Hoch were many. Could a rebrand give new life to an aging and established company? Would some research help with this decision making process? Should they stay in their current location of 40 years and risk any negative side-effects of doing so?