Home in Wayne is an economic development and talent attraction initiative to promote Wayne County, Indiana. The EDC of Wayne County has been working with IronGate in developing a strategy and brand for this important endeavor.
The challenge is to promote a county that has limited resources. The further away from the main business center (Indianapolis), the tougher it becomes to recruit both business and people. There are several barriers we faced. How do you market a community that doesn’t have the amenities compared to other regions? Is it possible for a community to break the stigma of being part of the rust belt? How do you convert potential apathy of local residents into positive energy for the county?