Well Care Community Health is a Federally Certified Health Center that offers medical, dental and behavioral health services. IronGate was tapped to lead an effort to rename and rebrand the health center. This effort required creation of an awareness campaign that educated employees, referring partners and the general public about the name change.
The challenge was to separate the health center from the county health clinic from the public’s perspective of those brands. Initiatives included offering services to a larger spectrum of patients living in the region, while challenging the status quo of this established healthcare provider.