Whitewater Career Center is a vocational school that supports 6 local high schools. Due to the resurgence of technical jobs within the state of Indiana, a “Job Gap” has been created. There aren’t enough trained and qualified people who can step into these new jobs. The career center didn’t have an established brand and was in an identity crisis. The career center enlisted IronGate to help tell their story. The goal was to raise awareness and expectations with parents, students and academic advisors among their 6 sending schools. They also seek business partners to work along side their students — providing valuable real life experiences.

We rebranded and developed a corporate identity system that included all 14 programs. New brand messaging for the career center was created that would be appealing for both parents and students alike. A custom website was built to help tell their story in a compelling way that would be interesting for not only parents and students, but for business partners as well. To further aid in building awareness, videos were created that told stories of real students and staff, and also explained how the programs work while expounding on the real-world benefits to the students. A program booklet was also designed to share with parents and students and a set of visual icons were developed to visually identify the programs. A brand was now firmly established.

The Whitewater Career Center’s rebrand was embraced by the students, parents, staff, advisors, and the community at large. There was renewed energy with the fresh new look and messaging. The new site, the videos, and the accompanying components of the new branding gave the administration and staff the tools to help them properly tell the story of the career center. These tools helped educate and inform the audience about what the career center had to offer in a fun and engaging way. Morale was even boosted by large graphics being placed around the school — and staff and students proudly wore shirts adorning the new logo and messaging.