Case Study

Whitewater Eye Centers


Whitewater Eye Centers are a full service ophthalmic practice that offers advanced vision care, including medical and surgical eye care. They are headquartered in Richmond, Indiana and have additional offices in surrounding regions of Indiana.

The challenge was to revise the nomenclature to focus on the practice as a whole. Up to this point the naming positioned each of their four locations as independent businesses. Their customers didn’t know they were a much larger organization, with the resources that could benefit their clients. With their rapid growth, management wanted to realign their corporate identity and branding to reflect a strong, more unified regional business.   


Modify their name to represent their whole business model. Create a rebrand that included new corporate identity and tagline along with a brand palette that would pull all of their locations into one cohesive unit. IronGate applied it’s GateWay Methodology through research, specifically targeting referring partners throughout the region they serve. A revised name, logo and brand were created and implemented.


The new unified positioning of their brand and name will only enhance their reputation as a leader in the state of Indiana for advanced, vision, medical and surgery care. This new clarity, along with a comprehensive identity and brand palette that incorporates a full spectrum of applications prepares them for future growth and success. IronGate provided services for many projects such as: signage, administrative materials, website, social media and digital marketing. The management team at WEC has expressed the difference the new unified brand has made, and their plans to expand into yet another community.

The GateWay



Corporate identity design

Brand positioning

Tagline development

Billboard design

Print ads

Video writing and production

Radio advertising


Website refresh + hosting

SEO strategy

Social media/content creation

What Our Client Says

Michael Trier

CEO of Whitewater Eye Centers

IronGate Creative has been instrumental in a successful reboot of our marketing programs.  Our practice was inconsistent when we were utilizing local office names and our full practice name. Our patients and the communities we serve often did not know that we had multiple offices in our region. The new logo process was the beginning of a re-branding program for Whitewater Eye Centers. With IronGate’s input, we reengaged our practice motto “your vision is our focus”. Our website, social media, print materials, and external marketing campaigns were all updated under this new branding which minimized the confusion. IronGate Creative has been a true partner with us in this initial effort and our continued marketing and messaging efforts.

Our Services

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