Whitewater Eye Centers are a full service ophthalmic practice that offers advanced vision care, including medical and surgical eye care. They are headquartered in Richmond, Indiana and have additional offices in surrounding regions of Indiana.
The challenge was to revise the nomenclature to focus on the practice as a whole. Up to this point the naming positioned each of their four locations as independent businesses. Their customers didn’t know they were a much larger organization, with the resources that could benefit their clients. With their rapid growth, management wanted to realign their corporate identity and branding to reflect a strong, more unified regional business.