Branding is one of the most influential aspects of any business. Without a brand your product or service just becomes a commodity in a very competitive business climate. What does branding do? It finds your fit, understands your customers and builds value that positions your business. It helps you clarify your message in order to build trust and increase profits.
A good brand should communicate a clear story. Organizations with clear stories are valued higher by both customers and investors. Companies with clear stories also have employees who understand what they do and why they do it — which builds morale. Clear stories are able to move people’s emotions, which is key to increasing sales, subscribers and visitors. People want to engage with companies who do great things — and great things are only great if they’re understood clearly and simply.