Email marketing is a very effective tool that should be an integral part of your marketing strategy. Regardless of your feelings about email, the statistics show that it is still used by 95% of online consumers. Each time an email is sent to consumers, it reinforces awareness of your product or service — keeping your company’s name top of mind when it comes time to make a purchase. Email marketing is a great way to build one-on-one relationships — and consumers buy from companies they trust. It also costs very little compared to other marketing channels and is relatively easy to maintain and measure the effectiveness of a campaign.
IronGate can set up and manage a custom designed email marketing campaign that will be key to your marketing efforts. Promoting your products and services through email is a great way to drive more traffic to your site and is a very effective way to nurture leads through the inbound marketing sales funnel.