As video content and production becomes increasingly more accessible, it’s critical for brands to develop emotionally charged videos to compliment their other marketing efforts. The notion that video is an excellent marketing tool is not new. However, what is new is the increasing importance consumers are putting on video content. YouTube is just behind Facebook with its number of monthly users — meaning the opportunities to engage consumers with thoughtful and captivating video have never been this accessible. It is easier than ever to create engaging videos that reach consumers through a more personalized piece of technology, such as a phone or tablet.
Video content is a great way to eliminate the demand for any reading and easily engage any audience — allowing them to comment and share. Since videos are easily shared, consumers will view your videos knowing that someone they trust has already viewed and shared it. As an added benefit, the time spent on your website watching videos signals to Google that your site is full of good content. Regardless of the messaging you’re needing to convey, video has proven to be an extremely effective approach.